Close the Loop
Photos by Pierre Elma
[Jacket : H&M Close the Loop Collection][Skirt : Romwe][Boots : Venilla Suite][Top : Anna Rose][Sunnies : Shanghai Tang]
A lot of you might agree that there's a growing phenomenon in fashion where its impact to the environment is harmful. The amount of resources consumed to process and produce garments, and the pollution that comes out of that process intensifies as our demand for throw-away fashion increases every single day. There's already a gap between the supply and demand of natural resources in different parts of the world that the consumption made by the apparel industry shouldn't make it any worse.
The idea behind sustainable fashion is not something new. But the question of are we aware and supporting the movement to create a better future for fashion is still hanging. As fashion inclined individuals I believe that we can help out in our own little ways.
In 2013 H&M launched a Garment Collecting Initiative which allows customers to participate in the sustainable fashion movement by donating unwanted garments to its stores. The garments are then recycled and processed as raw materials to create new ones, thus creating a closed loop for its textiles.
This month, H&M introduced a 16-piece denim collection produced as a result of its garment collecting initiative. The collection includes distressed denims and dungarees for women, zip-up jackets and joggers for men, and hoodies and stretched jeans for kids. To show my support, here I am sporting one the pieces - this black denim jacket with fleece on the inner. Perfectly brand new that no one would imagine it's made out of recycled cotton.
Go check out the collection here and if you'd like to participate in the garment collecting initiative, more information can be found here.
Let's all be sustainable fashion conscious!