H&M Conscious '17 Exclusive Preview

It's always a pleasure visiting the H&M showroom in Hong Kong to preview its latest collections. Each time is a surprise waiting to greet us the moment that we enter; you can never guess what the arrangement will be like to fit the theme and mood of the collection.

This time around it was for the H&M Conscious Exclusive 2017 where sustainable fashion meets timeless beauty. Every piece from the collection is of course made out of recycled and sustainable materials, including the featured piece which is a dress made out of a fabric called BIONIC - a polyester made of recycled plastics.

Just in time for Spring, the perfect season for every piece in the collection to be donned, the collection launches tomorrow at the H&M store in Fashion Walk, Causeway Bay, and the one in Canton Road, Tsim Sha Tsui. I would definitely try to grab my favourite piece which is this dark blue blazer that I'm wearing. Trust me, I'd love to buy every other piece if I could specially that pink sparkly dress and wear it out to when I get groceries like it's no big deal.

H&M also took this time to introduce it's newest line of fragrances which features 3 types of scents - floral, fresh, and woody,  in the form of perfume oils. My favourite was fresh which is derived from the extracts of lemon and bergamot, lemongrass and lime, with a base of apricot, melon, and guaiac. Simply refreshing.

To my Macau and Hong Kong friends, do check out the collection at the said stores - they will be available from tomorrow.



  1. You looks so gorgeous, and really love the outfit!


  2. h&m has been killing it lately! I love this look! this color combo is amazing


  3. Ah you captured the feel of the space beautifully! Every piece looks amazing - love your outfit too :)


  4. Amazing pieces!! I love your layered outfit, your shoes are so original!!


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